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Airtel Provides Unlimited Data Connection at Nigeria Public Relations Week

April 25, 2024

By Modupe Gbadeyanka Participants of the ongoing Nigeria Public Relations Week (NPRW) at the June 12 Cultural Centre, Abeokuta, Ogun State, are enjoying unlimited

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P+ Measurement Prepares for 25th #EvaluatePR

March 26, 2024

Dipo Olowookere

By Aduragbemi Omiyale All seems to be set for the highly anticipated 25th edition of #EvaluatePR, organised quarterly by a prominent media intelligence consultancy,

Brands/Products

Harmonizing Products, Purpose, and Impact: Inside Canon’s ‘Let There be Life’ Reveal

March 21, 2024

Business Post Contributor

By Somesh Adukia Embedded in the fabric of humanity, the quest for meaning, purpose, and impact is ever-present. In Japanese culture, there is a

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2024 GTCO Food and Drink Festival Begins April 26

March 21, 2024

Aduragbemi Omiyale

By Aduragbemi Omiyale From Friday, April 26 to Sunday, April 28, 2024, foodies will converge on the GTCentre, Plot 1 Water Corporation Drive, Oniru,

Brands/Products·Economy

FCCPC Expresses Worry Over Unregulated AI Integration on Nigerian Consumers

March 19, 2024

Adedapo Adesanya

By Adedapo Adesanya The acting Executive Vice-Chairman/Chief Executive of the Federal Competition and Consumer Protection Commission (FCCPC), Mr Adamu Abdullahi, has expressed concerns over

Brands/Products

Glovo, Visa to Train 40,000 SMEs in Digital Skills

March 18, 2024

Adedapo Adesanya

By Adedapo Adesanya Leading multi-category app, Glovo, has teamed with a world leader in digital payments, Visa, to empower small-to-medium enterprises (SMEs) through a

Philip Odiakose Pitching Media Monitoring

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The Role of Evangelism and Education in Fostering Healthy PR Measurement Culture

March 12, 2024

Business Post Contributor

By Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of

Brands/Products

New Pay TV Introduces Pay-Per-View Option, Gets FG’s Backing

March 8, 2024

Modupe Gbadeyanka

By Modupe Gbadeyanka The federal government has thrown its weight behind a new satellite pay television, Silver Lake Television (SLTV), and has tipped it

Brands/Products

Anthropics Unveils Zyler Virtual Try-On for Menswear

February 29, 2024

Modupe Gbadeyanka

By Modupe Gbadeyanka One of the global leaders in virtual fashion try-on technology, Anthropics, has moved to transform the future of online shopping with

Philip Odiakose media monitoring and intelligence profession

Brands/Products

Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

February 27, 2024

Business Post Contributor

By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations

Brands/Products

Airtel Unveils Integrated Demand-Side Platform for Effective Ad Reach

February 26, 2024

Modupe Gbadeyanka

By Modupe Gbadeyanka An integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across

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