Brands/Products
Nigerian Breweries Tasks Distributors to Woo More Consumers
By Dipo Olowookere
Consumers of Nigerian Breweries Plc products have been assured of more exciting times as the brewing giant continue to push its sales upward.
This is as the brewing giant has charged its distributors and trade partners across the country to work harder in getting more people to consume products of the company.
Last Friday in Lagos, Nigeria Breweries, the pioneer and largest brewing company in the country, held an award ceremony for its distributors and trade partners who excelled in the course of their business partnerships with the firm in 2017.
Managing Director of the company, Mr Jordi Borrut Bel, in his address, lauded the partners for the long years of support and affirmed that Nigerian Breweries looks forward to a more rewarding relationship with them in the years ahead
He also thanked the distributors for the value added to the business last year, while also restating the commitment and sustained support of the company in the years ahead despite the continuing challenges.
“As partners for progress, we need you now more than ever before to win. The environment is more intense and the competitive landscape continues to change. This are challenging times in the market,” he noted.
He stated that the strategy to forge ahead and win is to shift focus to “our boss”, which is the consumer.
“In the years ahead, we will excites the consumers more and make them happy. We should work together to woo the consumers,” he said.
Also speaking at the event, the firm’s Sales Director, Mr Uche Unigwe, explained that the theme of this year’s award, ‘Winning More Together,’ was conceived to recognize and reward the excellent performance of the company’s distributors and transporters for the year 2017.
He added that despite the challenges in the operating environment, the company did well and achieved many milestones that called for celebration.
Mr Unigwe described the partners as “super stars of Nigerian Breweries who constitute the important segment in the route to the market.”
While saluting them for their excellent contribution to the company’s success, he emphasized that the partners are the best in the industry.
The awards presented during the event included CFAO Award for non-alcohol Distributors; Growth Award and Isuzu Direct Depletion to Road Award. Others were Regional Key Transporters Award; Brand Champions; National Key Transporter; Regional Champions and National Champions.
In the high point of the event, last’s year winner, Ken Maduakor Group Limited from Nnewi in Onitsha Business Region clinched the National Champion Award as the company’s best distributor for 2017.
Ken Maduakor Group had also won the award in 2016, making this the third consecutive year it would be named best distributor.
Ifeoma Chukwuka Nigeria Limited, came second while Nathan Ofoma and Sons Limited, Nkpor, Anambra State clinched the third position.
Mr Kenneth Maduakor, Chairman of Ken Maduakor Group, thanked the company for the gesture and advised that the momentum be sustained to stay on top.
For their efforts, Maduakor got an Isuzu Truck, an award trophy and 10 Pallets; Ifeoma Chukwuka got an Isuzu NMR, an award trophy and six Pallets; while Ofoma got six pallets, an award trophy in addition to an Isuzu NMR.
In the Transporter of the Year category, Ancaps Global Investment Limited from Kaduna won the National Key Transporter Award and got a plaque, an award trophy and a Mitsubishi L200 double cabin 4×4 DC Van. Priwan Ventures Nigeria Limited from Enugu which won the raffle draw for the night got a Mitsubishi L200 van.
Brands/Products
SportyTV Joins DStv and GOtv Line-Up Across Africa
SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.
The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.
“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”
Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”
“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”
SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.
Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”
SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.
The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.
Brands/Products
Sachet Alcohol Ban: NAFDAC Targets Distributors, Retailers in Second Phase of Enforcement
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) has unveiled plans to commence the second phase of enforcement of its ban on sachet alcohol and small-pack alcoholic beverages, targeting distributors and retailers.
The regulator said it had completed the first phase of enforcement targeted at manufacturers, while plans were already in motion to begin the second phase of enforcement.
The agency began enforcement of the ban on sachet and 200ml PET bottle alcoholic drinks in January.
The enforcement, which generated mixed reactions, according to NAFDAC, was necessitated to align the country with global health standards and Sustainable Development Goal 3.5 on reducing harmful alcohol consumption.
The agency also said the decision was taken to ensure that children do not have access to alcohol and to prevent long-term health problems associated with its consumption.
Mr Martins Iluyomade, Director of Investigation and Enforcement at NAFDAC, warned at a news conference in Lagos that distributors and sellers found violating the law would face sanctions once the enforcement begins.
“We have finished removing the products from manufacturers, and we are now moving to the next phase, which is removing them from the market.
“We will investigate how these products are still finding their way into circulation and take appropriate action,” he said.
He emphasised that the nation’s law empowers NAFDAC not only to regulate the manufacture and sale of regulated products but also their use.
“The law gives us authority over manufacture, sale, distribution and use. Consumers should be aware that using products that have been prohibited also places them on the wrong side of the law,” he said.
The director urged market operators who still stock sachet alcohol and other prohibited products to discontinue sales before enforcement begins.
“We have given ample notice. Those who have invested money in these products should take steps now because nobody should accuse NAFDAC of economic sabotage when enforcement starts,” he added.
Mr Iluyomade, also Chairman of the Federal Taskforce, said that the agency would go after advertisers and online vendors promoting unregistered products or making unapproved health claims.
He explained that registered products could be advertised only after obtaining the necessary approvals from the agency.
“Before advertising a regulated product, marketers must obtain NAFDAC approval. This ensures that only approved claims are made about the product.
“Any advertisement that goes beyond what has been approved is a serious offence,” he said.
He further cautioned social media operators, e-commerce platforms and website owners against allowing their platforms to be used for the promotion of unregistered products.
“Whether you are a physical vendor or an online vendor, if your platform is used to advertise unregistered products or products without advertisement permits, we will come after you.
“Many false claims are being made online, and we are determined to stop them,” he said.
The agency reiterated its commitment to protecting public health through strict enforcement of existing regulations and urged Nigerians to comply with the law.
Brands/Products
Resida Targets Nigeria’s Rental Market With New Housing App
By Adedapo Adesanya
Resida, a property technology startup focused on modernising the rental experience, has officially launched its all-in-one housing platform designed to simplify how Nigerians find homes, pay rent and manage property-related services.
The platform enters the market at a time when renters across major Nigerian cities continue to face challenges such as fake property listings, fragmented rental processes, poor record keeping and difficulty accessing reliable maintenance services.
Resida brings these services together within a single ecosystem, allowing users to search verified and inspected properties, apply for shortlet or long-term rentals, make secure rent payments and access trusted artisans for repairs and maintenance.
According to the company, the platform was built to address long-standing inefficiencies in Nigeria’s rental market by providing a more transparent and structured experience for tenants, landlords and property managers.
“Renting in Lagos has never had the infrastructure it deserves. For too long, the rental experience has been stressful, fragmented and built on trust gaps,” said Mr Ilemobayo Kings Ayejuni, Founder of Resida.
“We built Resida because tenants, agents and landlords deserve a process that is transparent, secure and simple, from the first property search to rent payment and ongoing maintenance,” he said.
Beyond helping renters find homes, the platform offers landlords and property managers tools to streamline operations, including tenant verification, automated rent collection, financial reporting and maintenance request tracking.
The company says it is currently active in more than 15 locations across Lagos, with a growing inventory of verified properties available to renters across the city.
The launch reflects growing innovation within Nigeria’s property technology sector, where startups are increasingly using digital solutions to address challenges in housing access and rental management.
Available on Android, iOS and the web, the Resida app enables users to discover verified properties, apply for rentals, manage rent payments, keep track of tenancy records and connect with trusted artisans for maintenance needs, all from a single platform designed to make renting simpler and more reliable.
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