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TPT International Closes 2017 With Double Industry Honours

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By Dipo Olowookere

Nigeria’s foremost PR consultancy, TPT International Limited, is closing 2017 on a glorious note with two awards within a week by the governing bodies of the public relations industry in the country.

At the Presidential Dinner Award of the Nigerian Institute of Public Relations (NIPR) in Lagos, TPT International was conferred with the ‘Corporate Practitioner of Excellence 2017’ award.

Last Thursday, NIPR Lagos chapter announced TPT International as the ‘Best Agency to Work’ at a gala night held in the metropolis. The result was the outcome of independent surveys conducted for the award organisers.

On the ‘Corporate Practitioner of Excellence 2017’ award, NIPR President, Dr Rotimi Oladele, said TPT International beat other competitors to win the highly-coveted honour because of its “innovative, excellent, professional and creative” approach to campaigns and contribution to the growth of PR practice in the past two decades.

On his part, NIPR Lagos chapter Chairman, Mr Olusegun McMedal, explained that TPT International was selected as the ‘Best Agency to Work’ through a survey of agency employees, which scored the organisation high on a range of parameters such as integrity of senior management team, quality of professional development, creativity, empowerment, risk-taking, staff welfare, mobility, retention and emolument.

Former NIPR President, Mazi Mike Okereke, who presented the ‘Best Place to Work’ award to TPT International, described the agency’s approach as innovative and pace-setting.

The foremost PR practitioner said TPT International is renowned as a dream agency for practitioners, which is a proof of its leadership position.

Lead Strategist of TPT International, Mr Adetokunbo Modupe, who dedicated the awards to his team, described the recognitions as a validation of the company’s focus in managing clients’ perception in line with global standards and result delivery, as well as its determination to emerge as one of the most-sought reputation managing firms in Africa.

“In today’s PR world, story-telling driven by creative and persuasive content generation has become a major driver for perception management, which my team and I have used in firming our belief in innovation and professionalism in our practice. Our edge in the industry is our creative solution to clients’ briefs,” he said.

Toks, as he is fondly called, said his firm would continue to come up with innovative ideas to make PR practice more relevant to brands and the economy.

This, he said, “is confirmed by our philosophy in challenging the logic and subjecting existing principles and processes to intellectual and rigorous scrutiny with a view to delivering better results.” He added that the company was test-running new mechanisms that would revolutionalise the Nigerian PR practice.

Other recipients of NIPR awards included the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele; Executive Chairman of the Federal Inland Revenue Service, Dr Tunde Fowler; Director of Public Affairs at the Nigerian Communications Commission (NCC), Mr Tony Ojobo; and Chevron, while Mr Okereke delivered the dinner lecture urging PR professionals to rise up to the challenge of rebranding the country.

TPT International and Mr Modupe are serial award winners. Earlier in the year, Mr Modupe, a former Secretary General of Public Relations Consultants Association of Nigeria (PRCAN), won the Outstanding PR Personality of the Decade at an industry-based recognition event organised by Marketing Edge Awards.

Other awards in the last decade included the Most Friendly PR Agency of the Year, PR Agency of the Year, Outstanding PR Agency of the Decade, Most Outstanding PR Campaign of the Year and PR Company of the Year.

Founded by Mr Modupe almost 20 years ago, TPT International is a perception management firm with a globally aligned structure. It is unarguably one of Africa’s most sought-after PR agencies.

It provides strategic PR and communications services to high-flying companies in several sectors of the economy – manufacturing, brewery, FMCG, food and beverages, energy, pharmaceuticals, telecommunications, tobacco, banking and finance, real estate, media, education, construction, health, government, etc.

TPT International maintains practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle communication, public affairs, social media conversation management, etc.

Some of the companies it has worked for and still working for include: Nigerian Breweries Plc, Promasidor Nigeria Limited, Lagos Business School, Buildcon Global Services, mediaReach OMD, Reckitt Benckiser, General Electric West Africa, Heritage Bank, Lenovo, WFM 97.1 Radio Station, British American Tobacco Company, Pfizer, MTN Nigeria, Lagos Lotto, Guinness Nigeria, Procter & Gamble West Africa, British Council, Starcomms Plc, MasterCard, and many others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Chicken Republic Introduces Improved Smokey Jollof Recipe

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Chicken Republic smokey jollof

By Aduragbemi Omiyale

To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.

As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.

The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.

The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.

Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.

“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.

“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.

“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.

“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.

The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.

This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.

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NAFDAC Busts N42m Expired Baby Wipes Warehouse

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baby wipes

By Adedapo Adesanya

The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.

In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.

The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.

NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.

“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.

“The seized products are valued at approximately N42 million.

“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.

“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.

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ALTON Supports NCC Call for Made-in-Nigeria Smartphones

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ALTON

By Adedapo Adesanya

The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.

The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.

He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.

According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.

The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.

“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.

He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.

Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.

He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.

According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.

NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.

The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.

According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.

He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.

“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.

Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.

He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.

According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.

The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.

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