By Dipo Olowookere
A survey conducted by the Top 50 Brands Nigeria, a research organisation, has picked as Promasidor Nigeria Limited as one of the 2017 top 50 brands in the country.
The organiser said the selection was a result of a year-long rigorous research, using Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver its promise to consumers.
Chief Executive Officer of the research firm, Mr Taiwo Oluboyede, presented the certificate of award to Managing Director of Promasidor, Mr Anders Einarsson, at the company’s premises on Monday.
A press release issued by the company’s Head of Legal/Public Relations, Mr Andrew Enahoro, said the executives of the research organisation and top management team of Promasidor also deliberated on “enhancing the value of the Nigeria brand.”
Joining Mr Einarsson to receive the award were Mr Enahoro and the company’s Head of Marketing, Mr Abiodun Ayodeji.
Presenting the award, Mr Oluboyede said that Promasidor and other brands that made the list “have weathered the storm of recession; achieved remarkable growth with better understanding of the market and worked aggressively towards meeting the expectations of consumers while delivering on their promises with many increasing their equity amidst the difficult times.”
more recommended stories
Tinubu Discusses New Trends in Outdoor Advertising
By Dipo Olowookere An advertising practitioner,.
Truecaller Acquires Chillr, Targets Sub-Sahara Africa’s Mobile Payment Market
By Dipo Olowookere As part of.
News Services Group, Business Wire’s Partnership Clocks 10
By Dipo Olowookere The partnership between.
Promasidor Takes World Milk Day Celebration to 5 Lagos Orphanages
By Dipo Olowookere In commemoration of.