By Modupe Gbadeyanka
Swiss private family office and investor, Palmarium, has announced the acquisition of Lebara Group B.V. and the Lebara Trademark Companies.
The announcement was made through a subsidiary of Palmarium, VIEO B.V.
Since its inception in 2001, Lebara is recognised as one of the fastest growing pan-European mobile companies.
As the value brand for the world’s travelers, students and migrant community, Lebara offers inclusive and accessible products and services.
Through its 275 thousand outlets, Lebara has a unique reach to its growing customer base of over 3.5 million.
Lebara’s culture is driven by innovation and business successes and has a diverse workforce and best-in-class customer service with numerous industry awards.
Palmarium gives Lebara strong backing and expertise to grow and drive the digitalisation of the business.
The founders of Lebara are leaving the company. The new leadership team is led by Graeme Oxby as CEO.
Graeme Oxby is a highly experienced CEO for innovative telecoms companies, including prominent brands such Three and Virgin.
At Virgin he transformed its business from prepay only to a contract business. Most recently he was Managing Director of Liberty Global’s European Mobile Business, where he successfully launched five new territories.
“Lebara is a vibrant and exciting growth business with a great deal of potential. I’m excited to be at the helm, and believe this acquisition, combined with the strength of the new leadership team and its strong investors, will take this business to the next level.” Oxby said.
more recommended stories
Osinbajo Meets MasterCard President to Discuss ICT Development
By Dipo Olowookere Nigeria’s Vice President,.
StarTimes Makes Subscription Payment Easier with Remita
By Modupe Gbadeyanka Popular local pay.
9 Nigerian Firms for World Bank’s 20 Top African Start-Ups Digital Course
By Dipo Olowookere No fewer than.
Microsoft, Angola Cables Partner on Digital Revolution in Africa
By Dipo Olowookere Angola Cables has.