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Africa Prudential Wears New Look

By Dipo Olowookere

Africa Prudential Registrars Plc has unveiled a new corporate identity, which is mainly a change to its name.

The firm, in a statement to the media this week, disclosed that it will now like to simply be known as African Prudential Plc.

Managing Director/CEO of African Prudential, Mr Peter Ashade, who spoke about the company’s change of name and roll-out of a new visual identity, described this as “a strategic decision which enables the company better harness its emerging potentials, while keeping its service promise to clients, and maximising possibilities for its stakeholders.”

He emphasised that with over 70 client registers, Africa Prudential Plc remains a leading player in the registrars’ business, with constant process improvement and increasing e-products which provide exceptional service experience to its various clients, and ultimately, helping in transforming the African continent by delivering innovative solutions, providing superior investor relations and business support services.

Meanwhile, Africa Prudential Plc has been named the Best Registrar Firm in West Africa by Africa-Canada Trade Alliance at the 7th Edition of the West Africa Innovation and Excellence Awards ceremony which held at Abuja recently.

According to a letter issued by the organisers, the innovation award celebrates outstanding innovations, brands and personalities in the public and private sectors across West Africa, which includes Nigeria, Ghana, Sierra Leone, Republic of Benin, Cote ‘devoir, and Gambia. Others are Mali, Senegal, Togo, Guinea Bissau, and Cameroun.

They explained further that this year’s award was based on clear strategic indices, which among others include efficiency and quality competitiveness, timely delivery of services, customer service excellence, brand value, market and industry capacity, and market rating among competing brands.

Based on internationally acceptable methodology, the panel of judges—which includes CEO of BrandClock (a foremost brand specialist agency based in Atlanta, USA), Mr John Alexander—rated and determined the winners. Africa Prudential Registrars scored above the minimum score line of 75 percent to clinch the coveted award.

Africa Prudential had previously won several awards, including International Quality Crown Award—London 2013, Top 25 CEOs Award– BusinessDay  2014, Best Profit Margin Ratio and Best Corporate Governance Awards—Pearl Awards 2015.

Africa Prudential Plc is the leading share registration firm, investor and business support services provider in Nigeria; the most capitalised; and the only listed on the NSE; specializing in customer-focused, technologically driven service for corporations.

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Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

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