By Dipo Olowookere
Revlon has announced US-based entertainer, Ciara, as the newest Global Brand Ambassador. Ciara is a Grammy award-winning singer, songwriter, dancer and producer with over 23 million records sold and 16 million singles worldwide.
Ciara is excited about this.
“As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon,” said Revlon President and CEO Mr Fabian Garcia. “Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE™ campaign.”
Born in Austin, Texas, Ciara is the only child of military parents and grew up traveling the world. After settling in Atlanta, she launched her music career in 2004 with her first hit single, “Goodies.” In addition to being a daughter, mother, and wife, Ciara has a successful career across many platforms and markets. She is also a devoted philanthropist dedicated to improving the lives of children and empowering women across the globe.
“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara. “In fact, my name comes from the Revlon Ciara™ fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”
Ciara will begin her role as Global Brand Ambassador, supporting Revlon colour cosmetics and the brand’s CHOOSE LOVE™ campaign, by promoting Revlon’s new 2017 ColorStay™ Eye and Revlon Kiss™ Balm launches.
“I’m excited and grateful to join a long line of inspiring brand ambassadors before me and to help Revlon continue to encourage women to CHOOSE LOVE™,” commented Ciara.
As the newest face for Revlon, Ciara will appear in multimedia campaigns across all media types, including digital, in-store and social media. Ciara’s first beauty visual will appear October 22nd, with her campaign continuing to roll out in early November 2016.
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