Dipo Olowookere
By Modupe Gbadeyanka
United Africa Company (UAC Foods), makers of the popular Gala sausage roll, has introduced a bigger package of the same product into the Nigerian market.
At a press briefing held in Lagos recently, the company explained that it introduced the Gala mega sausage roll into the market in direct response to the yearnings of its consumers, who have asked for more.
The Gala mega sausage roll is twice the size of the regular sausage roll and it sells for twice the price of the former.
General Manager (Marketing) of UAC Foods, Mrs Joan Ihekwaba, while addressing newsmen at the unveiling ceremony, explained that the brand is a new addition to the rich basket of snacks offering from the company.
“Some consumers have been found to eat multiple sausage rolls, just to get filled up. With Gala mega, consumers can easily fill up on a friendly budget,” Mrs Ihekwaba said.
She expressed confidence that the new product would perform well in the market.
