By Dipo Olowookere
On Thursday, October 13, 2016, leading global technology company, Philips, launched its brand of hair clippers in Nigeria at a ceremony held in Lagos.
Business Post correspondent at the event gathered that the clippers were designed to ensure they caused no bumps to users.
Philips is a known and dependable brand in the world of electronics and healthcare segments of the market.
Speaking at the launch, which took place at Protea Hotel in Ikeja, the General Manager, Personal Health Care West Africa, Mrs Chioma Nweke, stated that the barbing clippers business remains a huge market valued at about €200 million, which was why her company tapped into the sector.
According to her, it took four years of market research to arrive at the new Philips clippers, which are designed to suit the needs of Africans.
“At Philips, we strive to make the world healthier and sustainable through innovative products,” Mrs Nweke remarked at the occasion.
“I’m glad to introduce into the Nigerian market, the first clippers designed to ensure no bumps and less rash.
“The specially developed blades of the clippers reduce the risk of cuts when clipping your hair or beard, making them offer the confidence of a precise cut and shave, without the humiliating damaged skin,” she said.
Mrs Nweke explained that the clippers come in two types for personal use and professional use, but according her, whichever one customers choose, they can be rest assured of quality.