By Modupe Gbadeyanka
The on-going maiden edition of a nationwide competition sponsored by Phillips Nigeria for barbers of various categories has produced five regional winners.
They are set to slug it out for the ultimate prize in the finals of the competition scheduled for Protea Hotel, Ikeja Lagos this Thursday.
Tagged Battle of Barbers, the contest aims at promoting innovation, artistry, precision and professional dignity among barbers in the country.
The five finalists emerged from regional finals which took place in Lagos, Abuja and Port Harcourt. While three of the finalists emerged from the Lagos regional contest, both Abuja and Port Harcourt legs produced one winner each.
The overall winner is billed to cart home the star prize of N250,000 and a supply of full barbing kits, among other mouth-watering gifts.
Business Post gathered that the competition was instituted as part of efforts to brighten the global brand vision of impacting the lives of 3 billion people by year 2025 through innovation that matters to their health, living and wellbeing.
It was further gathered that the competition was a foretaste of Philips Nigeria’s readiness to radically influence the male grooming segment of the personal health sector through innovative offerings that are custom made for the African male.