By Modupe Gbadeyanka
One of children’s best drink brands, Ribena, has launched its ‘Back-to-School Scholarship’ promo as pupils prepare for a new academic year.
Business Post learnt that the promo was initiated to specially reward kids, who have shown loyalty to the brand for many years.
Ribena is enriched with Vitamin C, which is good for the body.
The promo, which kicked off on August 25, 2016, offers 250 children the opportunity to win N100,000 worth of scholarships.
New and existing consumers are expected to buy a carton of Ribena 150ml, search the carton for a Smarty Berry Sticker with the winning code.
They are required to send the code behind the scratch panel to 65432 for verification, which makes them win the scholarship, if lucky.
Brand Manager of Ribena, Mr Essien Ekemini, disclosed that the ‘back-to-school’ promo entailed pressure as the financial requirements for most parents were heavy.
“The Ribena Back-to-School Scholarship’ promo was borne out of our desire to support kids to resume school with utmost excitement as we believe the cash scholarship will go a long way in ensuring they are fully ready for the new academic session. The promo also aims at thrilling these young consumers as Ribena continues to enrich the children with its bursting goodness,” he said.