In the past few days, residents of Lagos must have spotted the state-of-the-art Coca-Cola studio bus, giving young music talents an opportunity to jump on the trend of popular Nigerian artistes and do their own cover of the soft drink’s hit anthem titled ‘Taste the Feeling.’
Since Coca-Cola introduced its ‘Taste the Feeling’ anthem about two months ago, it has been embraced by many Nigerians.
One of the participants of the coke bus studio, Taiwo Hassan, 15, who got a chance to record his cover, when it made a stop at Shitta, Surulere said, “I feel like a superstar right now. I never thought I would drop my own cover of the “Taste the Feeling” anthem just like my favourite artiste 2Face did. I will cherish this moment forever.”
The young star also got to perform his cover before a large crowd. “It was a wonderful experience; one that I would relish for a long time,” he said. At the Iyana Ipaja, Ketu, Ogba and Festac axis where the studio bus activation also took place, it was a delight watching participants belt new and interesting versions of the anthem. In the end, Participants who made the crowd’s top three were presented with the Samsung J6, J4 and J2 phones respectively.
Nkechi Ekeanya with stage name “Nikky” who didn’t make it to the top 3, shared that she was simply excited at being able to record and perform the “Taste the Feeling” anthem. “Well, I got a chance to record my own version of Simi’s cover of the “Taste the Feeling” anthem, and I think I sounded just like her with a touch of Nikky flavour,” she said.
Commenting on the “Taste the Feeling” studio bus activation, Cletus Onyebuoha, Marketing Manager, Coca-Cola Nigeria described the activation as one of Coca-Cola’s engagement initiatives designed to give vent to the passion of the Nigerian Teens.“Music is one of the ways teenagers express themselves. This platforms provides them that opportunity to express their feelings and at the same time motivates and gives them the confidence they need to become the stars they aim for.”
Some other locations visited during the Lagos activation include neighbourhoods around Obalende, Agege, Ikorodu and Abesan. The Taste the Feeling studio bus will also be touring other states to further engage and interact with its teeming consumers.