Dipo Olowookere
Alcatel has hit the road for its 2016 road show across Nigeria. The brand will be visiting ICT markets, shopping complexes and tertiary institutions across the South-West and South-South parts of the country in the month-long road show which is aimed at showcasing the full range of Alcatel’s affordable devices to consumers.
Speaking on the road show, Nick Imudia, Regional Director, Alcatel Nigeria and Central Africa, said, “At Alcatel, we take pride in the fact that we’ve reduced the price points for premium products. Our devices are stylishly designed and packed with premium features but come very affordable. We want to give Nigerians the opportunity to experience the rich features of our product line up which is why we are taking it to them in their own spaces.”
“The Alcatel range has something for everyone from entry-level to premium devices but we go one step further by giving more than the standard features at every level. At a time like these consumers want real value for money and this is guaranteed with our brand.”
The Alcatel road show kicked off in Lagos last week with product experiences and activations at the Ikeja Computer Village and will move to neighbouring Ogun and Oyo States. Other Alcatel teams will be covering Edo, Delta and Rivers States while a third team will cover Abia, Akwa-Ibom and Cross Rivers States in the first phase of the road show. The second phase will cover the South East and the Middle Belt.
Alcatel markets both feature phones (a basic phone without internet connectivity) as well as smart phones and tablets like the PIXI family range, the POP STAR and the award-winning IDOL premium range featuring the Idol 3 and 4 available across the global market. The Idol 3 smartphone was presented with the 2015 Good Design Award by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.
