The 2016 edition of the annual Osun Osogbo Festival received a boost with the participation of Goldberg produced by the Nigerian Breweries Plc.
The company said it decided to be part of the festival because of its continuous effort to promote and sustain cultural and traditional values and institutions.
The Goldberg brand team graced the Corporate Forum, put together by the organizers of the festival, to express its support for the annual event on Thursday, August 4, 2016. The programme was organized in Osogbo.
Tayo Adelaja, Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc, said the company was committed to partnering with the organizers of the festival, an age-old festival that continues to put Nigeria on the world tourism map.
His words: ‘this partnership is consummated in the cultural ethos of the Yorubas because it is one between two historical brands: Osun Osogbo, a 600 year-old festival that truly reflects the traditional culture of the Yoruba race and Goldberg, the fastest growing beer brand in the South Western region of Nigeria.’
Adelaja also stated that, as a socially responsible organization, Nigerian Breweries has been good partners with people from the region and will remain committed to Winning with Nigeria by championing causes that add value to the society such as the Osun Osogbo Festival. ‘We have made a commitment to deliver superior customer value through our products and social responsibility footprints,’ he said.
Ataoja of Osogbo, Oba Jimoh Oyetunji Olanipekun Larooye II, commended Nigerian Breweries Plc for taking its social responsibility footprints with keen interest that add value to society. He said “Goldberg is truly a brand that identifies with the cultural values of people.”
He showered royal blessings on the Goldberg team; assuring them of a safe time in the ancient city and his support for their activation over the duration of the festival.
Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, revealed the brand’s plans of uplifting the town with exciting communication materials that will create a memorable beer experience to excite and reward its loyal consumers in the town during the Festival. ‘We plan to activate a 15-day Goldberg Beer Village where indigenes and visitors will be exposed to an unforgettable and befitting experience with lots of music, comedy, traditional performances and rewards,’ he said. He further buttressed that the corporate partnership will not only enhance commercial activities in the town, but will increase trade transactions especially at the beer village where thousands of guests will be visiting daily, thereby impacting positively on the economy of the town and state.
The Goldberg brand also sponsors relevant community festivals that showcase and celebrate the rich traditions of the people of South West Nigeria. For the third year running, Goldberg will be part of the Osun Osogbo festival as the “OFFICIAL BEER SPONSOR” in the beer category.